While checking my emails I found an
article which has been shared through a social media marketing website. The
article was about six great ways to utilize a feature of Facebook which is
known as time line for the marketing of your business. The article is written by
one of the most renounce blogger Jeff Bullas. It was very well constructed article in which he has shared six
easy ways to promote and highlight your brand to the viewers.
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Jeff Bullas |
Even though social media mainly Facebook
is one of the fastest growing medium for marketing your B-C products, it is not
very suitable for a B-B marketing campaign especially when it comes to market
the Chinese products. The main reason for this is that Chinese people don’t believe
in branding their products or it can be said that the regulation for patent
hinders this change in the region. For example my client manufactures pop up canopy outdoor tent,
he is operating the company with two names one is Songpin Rain Gear Company and
the other is Songpin Tent Technology. This reflects the thinking of Chinese people
while choosing their company names, you will always find their company names as
product oriented which means they are not looking to brand their product. They
change the name as they start manufacturing a new product with the initials of
their family name.