Tents Manufacturer | Canopy | Party | Camping | Exhibition

The very first thing comes into the mind when a sales person is pitching his offer to someone is that what will be my competitive edge or in other words my proposed offer USP. The thing is that you need to portray your product say a pop up canopy outdoor tents to the client in a different way even it has no monetary competitive edge over other products it can beat them in the market.

Consider the example of body shop with natural, environmentally-minded and intimate cosmetics, the world in the 90’s were following a trend of cosmetic product powered by very strong emotional appeal. The industry has a focus to market the product with the emotional appeal so that customer can get themselves attached to that product. The body shop came up with a strong USP “No Nonsense Cosmetic”. This certainly seems to be challenging, the company has given an ultimate challenge to the industry driving the consumers by means of emotional appeal.

The body shop has some other plans, they introduced there product in the market by converting the emotional appeal into the functional appeal. They came up strongly while targeting the same audience with their functional appeal by showing them fact and the results of the product in a functional way. Many other businesses can be made by using such new USP and can gain a huge chunk of market.

In looking for inquires and finding the relevant buyers of your industry you need to have faith in yourself. While preparing the summary of the day for my client I have to sum up all the activities performed in order to get the most relevant buyer from the industry. Your luck counts a lot in this but only if you work hard. Someone has rightly said that you need to do smart hard work these days.

My client told me that one of his current clients for pop up canopy outdoor tents he meet by luck. It was a trip to Africa when he starts chatting with that person sitting next him. He found that he is a CFO of a large marketing and advertising firm. Since then he is getting business n regular basis from that client.  My Chinese client called it his destiny, yesterday he said that you have the attitude to find that good client  who can bring good business to us, you have cost time too now you only need some luck to get one and some serious luck. I now all geared up and charged looking for that one big client who is in my fate, so lets kee the spirit up and do some smart work to get what’s in our fate.

I keep on working with the buyer and with the passage of time I came to know that he is very much interested in doing business but not with our company, the reason being the price. As for him our company has quoted with very high rates and this is something which is making a shaky to do business with our company. Upon discussion with him he old that he will be visiting China in the next month and he wanted to visit our factory. We welcome him to visit us; our company has also given him a complementary pick and drop to our factory. The buyer was been told certain thing about our company global presence and the international clients we are dealing with. He was also being told that if some company is charging the low price he will surely be compromising over quality and the material will be of poor quality.

The buyer has finally agreed to visit us.  He said that he want a distributorship of our company if the material is of good quality. He said that his other business has a requirement of some printed popup canopy outdoors tents as well for the advertising and, marketing purpose of his brand, so he will give us order for that supplies also.

The very first thing comes to my mind when I saw that email from the buyer who has inquired about a tent, is that how could this be from a local region of mine. Is this a fake inquiry? Or should I work upon this buying requirement properly. The buyer is from Pakistan and he is looking a weeding tent, my past experience is not very good when it comes to Pakistani market for popup canopy outdoor tents or party tents. Even though the company who has inquired about this weeding tent is a reputable private company of Pakistan but still I feel a little fishy.

A couple of recent weeding tent inquiries from Pakistani market are not very good, the buyer seems not interested in the product or they may be looking for a cheap opportunity to invest in this business. One more reason for not being very attentive to this market is the trend of tents used in Pakistan context. Aluminum frame marquees are not very much in n. These cost a lot and they are fixed at a certain place one the structure has been setup. The weeding sites using these tents are also supposed to use air condition in this tent. To be continued….

Hundreds of people search around the world for these tents in fact folding tents are one of the most popular way of promoting your brand on the street and on the place where people visits frequently. It helps to increase the visibility of your brand.

I found one interesting buyer from Russian market who inquired about pop up canopy outdoor tents during the winter times in Russia. It was bit of surprise when he told me about the quantity he is looking to import. He said that he always asked his clients to tell him before hand about there advertising campaigns so that he can make the arrangement from Far East supplier which eventually gives the client a water mouth discount.

A lot of companies to that in the off season, start preparing the campaign to be launched in the summers and also get their order placed in the winter seasons to get the discounts as well. They comes then also have a reasonable time to get their order done on time and with complete quality check even in case of some mishap they have some spare time left to make the goods again or to ship it through a long way.