Party
tents can be used for many purposes like for wedding, outdoor event, casual get
together, entertainment show, concerts etc. Party tents are now becoming a very
popular gathering option. People prefer party tents as it allows many customizations
from decoration to sitting arrangement style. The party tents comes with many
optional features like open windows, doors, colors etc. These tents are
available in different sizes and shapes and are also available in variety of
colors. Party tents are durable, water resistant UV resistant and also wind and
fire resistant. Party tents provide long lasting durability to its user. They
are also very easy to place, install and dismantle. Party tents are very
spacious and can easy cater huge gathering under one shelter. The walk in gates
provides it a luxurious look. These tents have steel frame, roof and sidewalls
into a standard carton included fittings with optional colors and having
different sizes. To cater large gathering under one shelter party tent is the
best option that be utilize. It is the cost effective method that can be used
in place of a five star hotel, marriage gardens, exhibition hall etc. So next
time if you are planning any get together at your place go the party tent.
Today I get involved in a very valuable
discussion of pricing strategy over a LinkedIn group of marketers. There today’s
featured blog was about the pricing strategy for the retails market. The discussion
started with Kellogg's model of reducing quantity per price point. I discover
the fact that my Chinese client is doing the same in his industry he has re vamped
the packing style for his popup canopy outdoor tents. He is now using a single
export carton instead of using a separate carton for both the frame and the top
cover. Even in some cases he is using a fine polythene sheet to transport the roof top cover instead of using
carton t o pack the cover, this has saved thousands of USD in annual.
In my opinion the pricing for the
retail is different from pricing the goods for the business manufacturing. The
brand value plays a vital role in the retail pricing. Somehow or other B-B is also
providing value to its customer and they charge for it but they mainly don’t emphasize
over there brand building phenomena as the cost accrued over the brand image
will be much higher and will reflect in the cost of production.
The very first thing comes into
the mind when a sales person is pitching his offer to someone is that what will
be my competitive edge or in other words my proposed offer USP. The thing is
that you need to portray your product say a pop up canopy outdoor tents to the
client in a different way even it has no monetary competitive edge over other
products it can beat them in the market.
Consider the example of body shop
with natural, environmentally-minded and intimate cosmetics, the world in the
90’s were following a trend of cosmetic product powered by very strong
emotional appeal. The industry has a focus to market the product with the
emotional appeal so that customer can get themselves attached to that product.
The body shop came up with a strong USP “No Nonsense Cosmetic”. This certainly
seems to be challenging, the company has given an ultimate challenge to the
industry driving the consumers by means of emotional appeal.
The body shop has some other
plans, they introduced there product in the market by converting the emotional
appeal into the functional appeal. They came up strongly while targeting the
same audience with their functional appeal by showing them fact and the results
of the product in a functional way. Many other businesses can be made by using
such new USP and can gain a huge chunk of market.
In looking for
inquires and finding the relevant buyers of your industry you need to have
faith in yourself. While preparing the summary of the day for my client I have
to sum up all the activities performed in order to get the most relevant buyer
from the industry. Your luck counts a lot in this but only if you work hard. Someone
has rightly said that you need to do smart hard work these days.
My client told me that
one of his current clients for pop up canopy outdoor tents he meet by luck. It
was a trip to Africa when he starts chatting with that person sitting next him.
He found that he is a CFO of a large marketing and advertising firm. Since then
he is getting business n regular basis from that client. My Chinese client called it his destiny,
yesterday he said that you have the attitude to find that good client who can bring good business to us, you have
cost time too now you only need some luck to get one and some serious luck. I
now all geared up and charged looking for that one big client who is in my
fate, so lets kee the spirit up and do some smart work to get what’s in our
fate.
I keep on working with the buyer
and with the passage of time I came to know that he is very much interested in doing
business but not with our company, the reason being the price. As for him our company
has quoted with very high rates and this is something which is making a shaky
to do business with our company. Upon discussion with him he old that he will
be visiting China in the next month and he wanted to visit our factory. We
welcome him to visit us; our company has also given him a complementary pick
and drop to our factory. The buyer was been told certain thing about our company
global presence and the international clients we are dealing with. He was also
being told that if some company is charging the low price he will surely be
compromising over quality and the material will be of poor quality.
The buyer has finally agreed to visit
us. He said that he want a distributorship
of our company if the material is of good quality. He said that his other
business has a requirement of some printed popup canopy outdoors tents as well for the advertising and, marketing purpose of
his brand, so he will give us order for that supplies also.